Marketing, Sales, and Services

Which pathways are offered?

  • Entrepreneurship/Self-Employment—This pathway prepares students to formulate policies and direct the operations of a business, corporation, nonprofit, or other organization. In small firms, this may involve assuming advertising, promotions, marketing, sales, and public relations responsibilities.
  • Marketing—This pathway prepares students to plan, coordinate, and implement marketing strategies, advertising, promotion, and public relations activities.
  • Professional Sales—This pathway prepares students to convince businesses or individual consumers to purchase goods and services.

What types of jobs can my student learn about and prepare for?*

Some of the jobs include:

  • Business Operations Specialist 
  • Customer Service Representative 
  • Promotions Manager
  • Public Relations Specialist
  • Advertising Sales Agent
  • Insurance Sales Agent

What is the salary outlook?*

Salaries vary depending on the job, experience, and location but approximate sample salaries include:

  • Public Relations Specialist—$60,000/year
  • Advertising Sales Agent—$51,740/year
  • Insurance Sales Agent—$50,600/year

*Some of these jobs require additional education and certifications once a student graduates from high school. Salaries vary depending on the job title, experience, and location. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook. Website last modified date: Friday, April 12, 2019.

Which industry-recognized, in-demand certifications and exams can my student prepare for?

  • The National Occupational Competency Testing Institute (NOCTI) General Management Exam
  • The NOCTI Advertising and Design Job Ready Assessments
  • The NOCTI Financial and Managerial Accounting Exam
  • A*S*K Business Institute Entrepreneurship/Management Exam
  • A*S*K Business Institute Finance Exam
  • A*S*K Fundamental Marketing Concepts Exam
  • Microsoft Office certifications (up to four, each attainable in one semester)