Marketing, Sales, and Services
Which pathways are offered?
- Entrepreneurship/Self-Employment—This pathway prepares students to formulate policies and direct the operations of a business, corporation, nonprofit, or other organization. In small firms, this may involve assuming advertising, promotions, marketing, sales, and public relations responsibilities.
- Marketing—This pathway prepares students to plan, coordinate, and implement marketing strategies, advertising, promotion, and public relations activities.
- Professional Sales—This pathway prepares students to convince businesses or individual consumers to purchase goods and services.
What types of jobs can my student learn about and prepare for?*
Some of the jobs include:
- Business Operations Specialist
- Customer Service Representative
- Promotions Manager
- Public Relations Specialist
- Advertising Sales Agent
- Insurance Sales Agent
What is the salary outlook?*
Salaries vary depending on the job, experience, and location but approximate sample salaries include:
- Public Relations Specialist—$60,000/year
- Advertising Sales Agent—$51,740/year
- Insurance Sales Agent—$50,600/year
*Some of these jobs require additional education and certifications once a student graduates from high school. Salaries vary depending on the job title, experience, and location. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook. Website last modified date: Friday, April 12, 2019.
Which industry-recognized, in-demand certifications and exams can my student prepare for?
- The National Occupational Competency Testing Institute (NOCTI) General Management Exam
- The NOCTI Advertising and Design Job Ready Assessments
- The NOCTI Financial and Managerial Accounting Exam
- A*S*K Business Institute Entrepreneurship/Management Exam
- A*S*K Business Institute Finance Exam
- A*S*K Fundamental Marketing Concepts Exam
- Microsoft Office certifications (up to four, each attainable in one semester)