CAREER AND COLLEGE PREP

Marketing, Sales & Services

Open the Door to a World of Opportunities 

From social media to billboards, marketing is all around us. Learn how to apply and grow your creativity.

Which pathways are offered?

Entrepreneurship/Self-Employment—This pathway prepares students to formulate policies and direct the operations of a business, corporation, nonprofit, or other organization. In small firms, this may involve assuming advertising, promotions, marketing, sales, and public relations responsibilities.

Multimedia Marketing & Business—CAVA has teamed up with the California Broadcasters Association (CBA) to offer this pathway that prepares students for success in today’s hyper-connected digital workplace while learning how to plan, coordinate, and implement marketing strategies, advertising, promotion, and public relations activities within multimedia broadcasting, news production, and journalism. Students will access CBA’s vast statewide network of broadcast professionals through virtual and field-based experiences and an industry-endorsed curriculum that integrates project-based learning with creative, technical, and operational insights of more than 1,000 radio and TV stations. Read more about the CAVA–CBA collaboration here.

What types of jobs can my student learn about and prepare for?*

Examples of jobs include:

  • Business operations specialist 
  • Customer service representative 
  • Promotions manager 
  • Public relations specialist
  • Advertising sales agent
  • Insurance sales agent
  • Copywriter
  • Customer service representative 
  • Financial analyst
  • Human resources manager 
  • Media buyer/planner
  • Office manager
  • Promotions manager
  • Public relations manager

*Some of these jobs require additional education and certifications once a student graduates from high school.

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What could my future look like in this career field?**

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**Data is from Lightcast and is updated frequently.

Which potential pathway certifications and exams can my student prepare for?

  • ACT National Career Readiness Certification (NCRC)
  • A*S*K Entrepreneurship/Management exam
  • Certiport Communication Skills for Business
  • Certiport Entrepreneurship and Small Business (ESB)
  • IC3 Digital Literacy–Computer Fundamentals & Project Management Ready (PMR)
  • Microsoft Office certifications (up to four, each attainable in one semester)***

***Many Microsoft®️ Office certificates can be earned after completing one course. Other certificates require more classes to be better prepared, and students who participate in the program for at least two years will have further preparation for certification testing.