Marketing, Sales & Services
Where Creativity Meets Strategy
If your child is full of ideas and loves to connect with others, marketing could be a great fit. They’ll explore how brands reach people — through social media, ads, and more — while building skills that open doors in almost any industry.
Which pathways are offered?
Entrepreneurship/Self-Employment — If your child has big ideas and a creative spirit, this pathway helps them explore what it takes to start and run a business. They’ll learn how to bring a vision to life — handling everything from marketing to managing day-to-day operations.
Multimedia Marketing & Business — CAVA has teamed up with the California Broadcasters Association (CBA) to offer this pathway that prepares students for success in today’s hyper-connected digital workplace while learning how to plan, coordinate, and implement marketing strategies, advertising, promotion, and public relations activities within multimedia broadcasting, news production, and journalism. Students will access CBA’s vast statewide network of broadcast professionals through virtual and field-based experiences and an industry-endorsed curriculum that integrates project-based learning with creative, technical, and operational insights of more than 1,000 radio and TV stations. Read more about the CAVA–CBA collaboration here.
What types of jobs can my student learn about and prepare for?¹
Career opportunities in this field include:
- Business operations specialist
- Customer service representative
- Promotions manager
- Public relations specialist
- Advertising sales agent
- Insurance sales agent
- Copywriter
- Customer service representative
- Financial analyst
- Human resources manager
- Media buyer/planner
- Office manager
- Promotions manager
- Public relations manager
¹Some of these jobs require additional education and certifications once a student graduates from high school.
What could my student’s future look like in this career field?²
²Data is from Lightcast and is updated frequently.
Which potential pathway certifications and exams can my student prepare for?
- ACT National Career Readiness Certification (NCRC)
- A*S*K Entrepreneurship/Management exam
- Certiport Communication Skills for Business
- Certiport Entrepreneurship and Small Business (ESB)
- IC3 Digital Literacy–Computer Fundamentals & Project Management Ready (PMR)
- Microsoft Office certifications (up to four, each attainable in one semester)³
³Many Microsoft®️ Office certificates can be earned after completing one course. Other certificates require additional classes to be better prepared, and students who participate in the program for at least two years will have further preparation for certification testing.